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Welcome to your Seniors Business Discount Card

The Seniors Business Discount Card is an important part of the Seniors Card program, designed especially for people who are working more than 35 hours per week.

Welcome to the Victorian Seniors Card program

Commencing in 1991, the Victorian Seniors Card program acknowledges and celebrates the contribution seniors have made and continue to make to our communities and the State of Victoria. The Seniors Business Discount Card is an important part of the program, designed especially forpeople who are working more than 35 hours per week. The program encourages you to keep active and engaged in the community by providing discounts that make it more affordable to get out and about. We also provide information to help you to plan for healthy and active ageing through this website.

What are the program benefits?

  • Discounts of 10 per cent or more at thousands of shops, services and businesses
  • Access to discounts from participating businesses when travelling around Australia and New Zealand
  • Seasonal e-News with inspiring stories, information and discounts
  • Special offers by post and email.

Your Seniors Business Discount Card

Obtain discounts on a range of goods and services from participating businesses with your Seniors Business Discount Card on the Discount Directory.

Keep in touch

Make sure we have your current contact details including an email address. By keeping your contact details up to date you’ll never miss out on Seniors Business Discount Card benefits.

Changing your address or email address?

Visit Manage your details to update your details. You can also subscribe to the Seniors Card e-newsletter, replace a lost or stolen card, or cancel a card. A dedicated Seniors Card telephone line is available on 1300 797 210 from Monday to Friday. Or you can contact us via this website.

The Seniors Card is always free

There are no fees for a replacement card. You can request a replacement card from this website.

The Seniors Online website

This website is a full service website for all your Seniors Card program and Victorian Government information.

  • Update your details, find answers to frequently asked questions, or replace your card. Visit Manage your details
  • Browse the Discount Directory to find out about discounts in your local area and special offers. Visit the Discount Directory.
  • Watch videos on how you can get involved in your local community, make friends, and find things to do near you. Visit Get Involved.
  • Read inspiring stories about other people’s lives and families. Visit Recognising senior VictoriansExternal Link .
  • Learn about where you can share your skills and experiences with others as a volunteer or community leader. Visit the Services and Information section.
  • View our latest Facebook post, and test yourself with a daily sudoku or crossword puzzle from the games page.
  • Visit our Victorian Seniors Festival page, browse the events calendar and plan your Festival.

What types of discounts are on offer?

Check out the Discount Directory for special offers on gift cards to use at major supermarkets, department stores and hardware shops, as well as discount offer for:

  • Automotive Have your car serviced or purchase spare parts, tyres or a battery.
  • Food and drink Enjoy all types of food and beverages, takeaway, restaurants, cafes and hotels.
  • Shopping Shop for everything from clothing to shoes, books, flowers, gifts, antiques, jewellery and watches, cameras, office equipment and supplies, or musical instruments.
  • House and home Buy furniture, electrical and white goods, gardening and nursery products, hardware, home wares, lighting, mobility aids and even your dry cleaning.
  • Professional services Find financial services such as tax, accounting and investing, plus all types of insurance, real estate agencies, veterinary clinics and hospitals, wedding and funeral services.
  • Health and beauty Check your hearing or eyesight, get a haircut or a facial, see a physiotherapist or chiropractor, buy new glasses or shop at a pharmacy.
  • Leisure and recreation Take advantage of accommodation, tourist attractions and activities both outdoors and indoors – whether arts and crafts, cinema and entertainment, or tennis and golf.

Making the most of your Seniors Business Discount card

  • Take your card with you whenever you go out.
  • Look for the ‘Seniors Card Welcome Here’ logo for businesses that offer a discount.
  • Ask for Seniors Card discounts when you’re out and about.
  • Set Seniors Online as your homepage and use the online Seniors Card Discount Directory to find discounts across Victoria.

When can you apply for a Seniors Card?

As your entry point into the Seniors Card program, your Seniors Business Discount Card is there for you to use while you work full time. When you work less than 35 hours per week, simply visit the Seniors Card pageto apply for your change over to a Seniors Card.

The Victorian Seniors Festival

The annual celebration of senior Victorians, the Victorian Seniors Festival runs throughout October each year. The festival includes 2,500 free and low cost events around Victoria, run by all 79 local councils and 450 other groups. With concerts, dances, come and try sessions, film festivals, and active living demonstrations there’s something for everyone. So come and join in the Festival fun during October. Festival programs are available from Coles stores, libraries, Neighbourhood Houses and seniors community organisations from late August. Visit the Festival website for the Online Festival event calendar and more information.

Stay up to date with the Seniors Card program e-News

To stay updated with the program activities and latest news, join our mailing list and follow us on Facebook.

You’ll get emails with special offers, information, deals from the Discount Directory and Seniors Festival highlights. Visit the e-News page and like us on FacebookExternal Link

Age-friendly programs

The Seniors Card Age-Friendly Partners Program is designed to make day-to-day services more age friendly. You can take advantage of potential savings on electricity and gas bills, by accessing special electricity and gas plans, with paper bills, a dedicated seniors telephone line and a host of other benefits, including tools and information to help you reduce your energy usage and save on your energy bills. You can join a Telstra Social Seniors program in your local library to learn how to make short videos online to connect with friends and family. For more information visit the Other benefits page.


The Seniors Card program collects and uses your personal information for the purpose of administering the Seniors Card program. This includes mailing your Seniors Card, free travel vouchers, publications, surveys, government information and special offers from participating businesses. Your personal information may be disclosed to other government departments and organisations to enable your access to Seniors Card benefits.

The Seniors Card program respects your privacy. If you would like to read our ‘Seniors Card: Your privacy’ notice please call 1300 797 210 or visit us online at Link . If you would prefer not to receive Seniors Card publications in the future or would like to access or update your personal information, please call Seniors Card on 1300 797 210 or contact the Seniors Card program. The Seniors Card program is part of the Department of Families, Fairness, and Housing.

View the Privacy policy


The Seniors Business Discount Card Welcome Pack and online version, and the included materials have been provided to you for information purposes only. The State of Victoria:

  • does not endorse any particular organisation, product or services named in this publication or enclosed materials;
  • does not accept any responsibility for any errors, omissions or inaccuracies that may be contained in this publication or enclosed materials and disclaims all liability for error, loss or other consequence which may arise from you relying on any information in this publication and enclosed materials; and
  • does not represent or warrant that any service or product specified in this publication or enclosed materials is of a particular standard or is suitable for your needs, and has not assessed whether the service or product is of a particular standard.

Before purchasing any goods or services or relying on any information referred to in this publication or enclosed materials, you should make your own enquiries about whether the goods or services are of good quality and are suitable for your needs, and if necessary, seek independent financial, legal or medical advice. View the Disclaimer.

Authorised and published by the Victorian Government, 1 Treasury Place, Melbourne © State of Victoria. Printed by Gunn and Taylor, Glen Waverley (1910529).

Reviewed 30 January 2024