Need to know

  • There are many simple things, such as setting minimum font sizes, that you can do to improve your reach to seniors.
  • Go to marketing opportunities to learn more about how you can connect with seniors in the program
  • Submit a discount or contact the Business Development Manager, Victorian Seniors Card program to join!

Reach the fastest growing consumer segment in Australia through the Seniors Card program

Some ways your business can improve its communication with seniors are:

  • Set font at a minimum 12 point type where possible.
  • Use typefaces like Arial or Times New Roman.
  • Ensure margins are flush left and ragged right. This is easier to read than fully justified text.
  • Use images of people of different age groups, and images that reflect cultural diversity.
  • Avoid printing text over the top of photographs or graphics.
  • Check your contrast. Avoid yellow, blue and green in close proximity and avoid patterned backgrounds.
  • Use dark fonts against light backgrounds.
  • Break long text into shorter sections.

For more marketing tips contact our Manager of Marketing and Business Development on email

Join the Victorian Seniors Card program

See Marketing Opportunities to discover how you can communicate with Victoria’s Seniors Card program members.

You can also join the program and provide a discount to card holders now.