Summary

  • There are paid and free marketing opportunities available to businesses to reach over one million Victorian Seniors Card holders and Senior Business Discount Card holders. These include:
    • Offering Card holders a discount.
    • Advertising in the Seniors Card magazine.
    • Sending direct mail to Card holders or placing inserts in Welcome Packs
    • Conducting online and electronic advertising
  • For more information or booking enquiries, contact our Business Development Manager, Victorian Seniors Card program.

Free marketing opportunities

Become a Seniors Card Participating Business

By participating in the Victorian Seniors Card program, your business can reach over one million Victorian Seniors Card holders and Senior Business Discount Card holders. Your reach has the potential to go even further as most discounts are also offered to the 3.2 million Seniors Card holders Australia-wide.

Join the program by submitting a discount. Then display the Seniors Card Welcome Here sign at your place of business!

Paid marketing opportunities

Advertise in the Seniors Card annual magazine

The Seniors Card annual magazine is:

  • Personally addressed and mailed (or emailed) to 750,000 Victorian households in September each year.
  • Continuously distributed to over 1,000 new Seniors Card holders who join the program each week.
  • Exclusive, with a low advertising ratio of up to 30 per cent of the total publication.

Direct mail: reach seniors mailboxes'

Our direct mail campaigns can reach up to 700,000+ eligible Card holders. These campaigns are:

  • Highly targeted to match your needs.
  • Easily measured so you can track your sales and information requests.
  • Personalised.
  • Exclusive to Card holders, who only receive a maximum of four special offers per year.
  • Creative and marketable communication pieces.
  • Convenient for your audience who can read at their leisure.

Inserts in new Seniors Card holder ‘Welcome Packs’

Over 50,000 seniors join the Victorian Seniors Card program each year. The majority of these seniors have recently turned 60 years of age. This is a great opportunity for businesses to communicate with the ‘Baby Boomer’ market.

Online advertising

50% of over-55s use the internet at least once a day. Is your business connected to the fastest growing group of internet users?

With more and more older Victorians visiting Seniors Online each month, advertising is a powerful and direct way that your business can reach seniors.

More information and booking enquiries

Contact our Business Development Manager, Victorian Seniors Card program.