Defined by the World Health Organization (WHO) as stereotyping, prejudice and discrimination directed towards people on the basis of their age, Ageism is experienced most commonly in later life, ageism can affect people at all stages of the life course.

Woman's portrait. Text: Discouraged. You should never have to feel like this because of your age

Ageism is everywhere. Half of the world's population is ageist against older people.

Ageism leads to poorer health, social isolation, earlier deaths and cost economies billions, and the Global report on ageism outlines a framework for action to reduce ageism including specific recommendations for different actors (e.g. government, UN agencies, civil society organizations, private sector). 

Bringing together the best available evidence on the nature and magnitude of ageism, its determinants and its impact. The Global report on ageism outlines strategies that work to prevent and counter ageism, identifies gaps and proposes future lines of research to improve our understanding of ageism.  

No one should be at a disadvantage because of their age.

Join the movement to create #AWorld4AllAges 

Read more on the WHO website